Naughty or Nice?


AFA’s 2011 listing of top retailers and how they recognize Christmas

List updated on 11-30-11

Companies FOR “Christmas”

AFA Online Store
ACE Hardware
Amazon.com
Bass Pro Shops
Bed Bath & Beyond
Belk
Best Buy
Big Lots
Books-A-Million
Cabella’s
Collective Brands
Costco
CVS Pharmacy
Dick’s Sporting Goods
Dilliards
Dollar General
Dollar Tree
H.E.B. Stores
HSN.com
Hallmark
Hancock Fabrics
Harris Teeter Stores
Hobby Lobby
Home Shopping Network
JC Penney
JoAnn Fabrics & Crafts Stores
Kmart
Kohl’s
Kroger
Lowe’s
Macy’s
Marshals
Meijer
Menard’s
Michael’s Stores
Neiman Marcus
Nordstrom
Office Max
Petsmart
Pier One Imports
ProFlowers.com
Publix
QVC.com
Rite Aid
Sears
Scheels Sporting Goods
Super D Drug Stores
Target
TJ Maxx
Toys R Us
True Value
Walgreens
Wal-Mart/Sam’s Club
Zappos.com

Companies marginal on “Christmas”

1-800-Flowers.com
Bath & Body Works
Cooking.com
Dollar Tree
Hy-Vee Stores
Limited Brands
Safeway
Starbucks
UncommonGoods.com
Whole Foods

Companies AGAINST “Christmas”

Banana Republic
Barnes & Noble
Family Dollar
Foot Locker
Gap Stores
L.L. Bean
Limited Brands
Office Depot
Old Navy
Radio Shack
Staples
Supervalu
Victoria’s Secret

Based on current advertising, below is a list of companies that avoid, ban, or use the term “Christmas” in their advertising. We will continually update the list, so check back often.

Criteria – American Family Association (AFA) reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s